This sprint: Questions · Expertise

Nothing attached. Pull one from the vault.

• QuestionsWhy should I use you instead of another vendor — or DIY?The most important question, even when never said out loud. Content angle: David vs Goliath (out-recruited three bigger competitors combined), a decade of scar tissue, and trust that is checked, not claimed.unused
• QuestionsHow will I know how the recruit is progressing?Clients want visibility: screened, qualified, scheduled, confirmed, replacements, quota status. Content angle: the 3 PM update rule — great client service is letting someone leave work without wondering if their project is on fire.unused
• QuestionsCan you handle really difficult or unusual criteria?Specific job titles, technologies used, diagnoses, purchase behavior, company size, decision-making authority. Content angle: detective-work recruiting — LA Fitness, Roblox library, the impossible three.unused
• QuestionsHow do you make sure participants actually show up?No-shows wreck qualitative studies, especially expensive executives, physicians, niche professionals. Content angle: confirmation cadence, community trust, and recruiting the right person in the first place — show rates start at the screener.unused
• QuestionsWhere are you finding these participants?Database? LinkedIn? Social? Associations? Purchased lists? Referrals? Direct outreach? Content angle: behind-the-scenes sourcing story — there is no magic panel; identify where the humans actually live, work, and gather.unused
• QuestionsHow much is this going to cost?And specifically: cost per recruit, incentive, project management fee, additional sourcing costs. Content angle: the hidden cost of bad recruits and failed studies — you can save $200 on recruiting and lose $2M on the decision.unused
• QuestionsWhat happens if recruiting starts falling behind?Clients want to know how fast you identify problems, adjust sourcing, and rescue the recruit. Content angle: Rescue Recruit stories — the calls nobody wants to receive, 47 of 50 and everybody panicking.unused
• QuestionsHow quickly can you recruit this project?Usually followed by: 'Can you have people ready by next week?' Content angle: speed as a byproduct of knowing where to look (voter study in 41 minutes), plus the honest incidence math behind any timeline.unused
• QuestionsHow do you verify participants are really who they say they are?Clients increasingly worry about fraud, professional respondents, AI-generated answers, and bad data. Content angle: human verification / fraud content — walk the verification chain, trust is checked not claimed.unused
• QuestionsCan you actually find the people we need?The first question on every niche, B2B, healthcare, high-income, or hard-to-reach recruit. Content angle: the Impossible Recruit Challenge — answer with the hardest-three story and how hunting beats pulling sample.unused
• ExpertiseOne belief, different stakesDon't run six mini-brands. One belief — the human has to be real. Healthcare: the patient has to be real. Cyber: the CISO has to be real. Fortune 1000: the customer has to be real. AI: the evaluator has to be real. Same story, different stakes.unused
• ExpertiseSignature phrasesThe human is the foundation. The recruit is the research. There is no magic panel. Trust is checked, not claimed. If you can't prove the human, you can't trust the model. AI still needs humans. Before the data, there is a human. Repeat these until people repeat them back.unused
• ExpertiseThe story loop (7-part epiphany bridge)Reusable post skeleton: 1 What I used to believe → 2 What happened → 3 What surprised me → 4 What I realized → 5 What I believe now → 6 Why it matters to you → 7 Question or invitation. Never open with the lesson — open with the story.unused